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  • Lorenzen Hauge posted an update 2 years ago

    Email list rental is essentially the process of renting out an email list that will then be used to deliver specific promotional messages to each email account of its subscribers. While email list rental might offer a good return on investment ( ROI ), there are also some potentially problematic areas of the marketing practice that you ought to be aware of first. For instance, what happens if the email list rental service doesn’t provide a valid subscription form or other valid information? What if after paying your fee your email list no longer has any subscribers? Below we look at some things you need to consider before going ahead and renting out an email list.

    First, you need to ensure that whatever it is you are renting from is reliable. One of the things you ought to check for in an email marketing company is the response rates – how many emails have been delivered and how many have been opened. Responses are typically measured in ‘open rates’, where every email received is counted as an open and those that weren’t viewed/opened are zeroed out. Bear in mind though that ‘open rate’ is not the same as ‘open rate’, just because a particular email didn’t get opened doesn’t mean it hasn’t been read – if a prospect decided not to open it, that counts as an ‘unread email’. Therefore, you need to measure the response rates of your email list rental service, and one way of doing this is by subscribing to an open rate monitoring service.

    You need to make sure that your email marketing company can deliver your emails to the specified addresses. In addition to this, you should also make sure that the addresses you give are relevant and up to date. For instance, if you are offering free newsletters, make sure that your email addresses contain the right keywords so that your newsletter’s content is relevant to the audience you want to attract. You should also ask for feedback from prospects about the effectiveness of your newsletters and whether they wish they had opted-in to receive your emails.

    It’s very important that your email list rental services can ensure that the addresses you give them are valid. This is why you should ask your potential clients for their email addresses so that you can validate the information before giving it to the email marketing company. Most reputable email list rental companies will have an auto-responder feature on their website that will enable you to ask for email addresses, and they won’t do this if the information doesn’t match with the information you’ve supplied them with. This is important in ensuring that your list gets into the hands of your subscribers and not into the hands of people who may wish to abuse your subscribers.

    Email list rentals are only effective, of course, when they’re being used to send relevant offers and promotional emails to your list. The best lists will include opt-in forms and the ability for marketers to post links to their websites. Good email list rental services will allow you to easily manage the lists you create and maintain. Some will allow you to schedule emails, either by using a set time for them to go out or manually. Others will keep track of the links and promotional emails sent to your lists in order to make sure you’re not sending promotional emails to people who haven’t requested to receive them. This makes managing your email lists much easier.

    It’s also a good idea to look at the variety of offers that are available through e-mail list rental services. It’s helpful to choose one niche market and stick to it. That way, it’s much more likely that people who sign up for your list will be interested in what you have to offer them. If you provide useful and reliable information to your potential subscribers, you’ll build a relationship with them that will lead to greater sales for you down the line. In this case, it’s much more advisable to opt-in the email addresses of people who request information that you’re certain your readers need.

    Finally, it’s wise to think about how much risk is involved with e-mail lists rental services. The best of these services take great care to ensure that the people who sign up for them are serious businesspeople who are interested in making an online purchase. If your customer is simply interested in signing up and receiving occasional coupons, or other such incentives, then it’s possible they might be quite gullible and not be quite as interested in buying your products or services if they aren’t given some incentive for doing so. A reputable service will always offer some form of incentive for opting in, whether that be a discount on your products or some form of value-added service.

    Most of the services which rent email lists specialize in high-end, professional lists that can be customized to suit the needs of whatever business you might own. There are, however, many excellent lists available for rental for a fraction of the price. Generally speaking, the lists which are being offered for rental are ready to go, and often come with full marketing materials included with them. Often, the only thing you’ll have to do is put in your credit card information and make payment. You’ll never have to worry about creating your own lists, and will have full control of when and where you send out messages to your subscribers. If you’re looking to expand your business, consider renting email lists from a service that can give you the results you want.

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