Activity

  • Palmer Thaysen posted an update 2 years ago

    Creative Partners is a creative consultancy, full-service ad agency that can bring consistency to your message across all advertising channels: print, media, trade show and web. Partners use their creative know-how to help your business stay in front of the competition by creating unique marketing strategies. Partnering with a partner who has a complementary creative and marketing background can help grow your business. However, it’s important to find creative partners who share the same vision for your brand. Here are five creative partner ideas that we have used successfully in the past and continue to use today:

    I Market Research A partner shared with us their research from a recent global survey that sheds light on the importance of creative relationships and creative partners. The majority of consumers (over 80%) indicated that the number one thing they look for when choosing a supplier is whether they can communicate easily. When we work with a group of creative partners from different markets, continents and geographies, our clients often approach the task of negotiating the best price, terms and delivery more efficiently because they have a trusted partner to talk to over the phone or face-to-face. In addition to having a trusted partner, creative relationships can also foster team building and positive working relationships between staff.

    o Creative Services From a technical perspective, most creatives will be skilled in one or two areas. For example, graphic design or web development, or sales or customer service. When you are able to provide the specific creative services your clients need, you will be in a strong position to attract new talent and engage your existing creatives in a deeper engagement process. When working with creative partners from different disciplines, it helps to have a bit like-minded partner as a sounding board for a few thoughts.

    o Long-Term Partner Relationships Being part of a long-term partnership offers many advantages for creative partners. Firstly, you will have access to resources and people who are more knowledgeable about your industry and market compared to just working alone. Working together in a long-term partnership will create a stronger business future for both sides. Long-term partnerships also create an opportunity for each partner to gain access to the other’s best practices and experience. This is often crucial to the success of a company as everyone has an interest in improving the quality of their product.

    o Social Media can be a great way for creatives to get the word out about your service and products. This provides you with a platform to get real-world helpful feedback from your customers. Creating a Facebook page, Twitter account and blogs will drive a significant amount of traffic to your site, which will lead to helpful feedback from the public. In addition to providing helpful feedback, social media can allow you to connect with customers in other ways, such as on a blog. Additionally, social media allows you to get in touch with existing creatives to build long-term partnership.

    o Social Media If you’re not already part of a social media network, now is the time to join! Social media allows you to make connections with other creative couples, share ideas and experiences, and even start your own blog if you’re not comfortable posting to a web site that already exists. The key to successful creative relationships, then, is to develop solid social media habits. As each creative partner sees the other’s impact, they’ll want to engage with their creative partner in social media.

    o Listening Creatives needs to listen carefully to what their creative partners have to say. Many creatives engage in “creative criticism” that is simply useful comments that can be directed towards particular roles, processes, or creative themes. Listening to your partner’s feedback is very important. Not only will this provide you and your creative partner with useful feedback, it will also help them think through certain aspects of their craft or website. This will likely result in them coming up with new ideas or better ways to implement their current creative services.

    o Working Together As partnerships grow, sometimes one partner leaves, taking their creative output with them. While it may leave you without your most productive partner, it doesn’t mean that your other partner can’t do the same. They just might need some time away from the business to explore the possibilities of a partnership while you get back to work on your other projects. Creating long-term meaningful partnerships requires your creative partners to want to be with you in the long-term, even if that means working more and less together during your busy days.

Skip to toolbar